Nili Lotan

Nili Lotan is a New York-based designer whose eponymous brand, founded in Tribeca in 2003, reflects the effortless sophistication of the neighborhood. A Tribeca resident for over 20 years, Lotan lives with her husband, David, drawing daily inspiration from its creative energy and refined ease. The brand’s studio and two flagship stores—188 Duane for women’s and 183 Duane for lifestyle—sit at the heart of the community.

Guided by a philosophy that clothing should be clean, sophisticated, and functional, the collection—rooted in the spirit of seventies rock and roll, Americana, uniform dressing, and mid-century modernism—celebrate freedom, individuality, and the art of self-expression.